Chick Beer? I Say Buy a Pink Koozie.

I saw this beer featured on the Today show yesterday and decided to google it and find out more. According to their website "Chick Beer is a craft-brewed light beer that doesn’t taste like a light beer.  The flavor is soft, smooth and full-bodied.  Yet Chick Beer magically has just 97 calories and 3.5 carbs." Their website goes on to point out the obvious fact that beer has historically been marketed to men even though women consume 25% of the beer sold in the US.  Chick Beer somehow thinks they are empowering beer drinking women by marketing to them with a pink beer bottle and little black dress label. I would rather women buy and drink beer based on flavor rather than a pink label. (To be fair, I have not tasted this beer and if women want to buy it because it has a cute label AND tastes good, so be it). I actually find this approach to be a bit degrading. To me it says that women don't care what their beer tastes like as long as it is dressed up pretty. What do you think? Is this company just as guilt as the big boy beer retailers they make fun of , marketing their beer to men using cheerleaders and football? Do you ever choose your drink based soley on the packaging? I say drink the beer you like and if you are worried about how it looks, just buy yourself a cute pink koozie.